Friday, 11 December 2009

Fantastic Year for TaylorMade-adidas Golf

TaylorMade adidas golf

As the 2010 European Tour begins, TaylorMade-adidas can reflect on a brilliant 2009 golf season for both its golf equipment and golfers.

Stats from IFM Sports Marketing Survey and Darrell Survey have shown success for TaylorMade adidas across a number of categories. TaylorMade were the top driver brand, with the TaylorMade R9 Driver topping the driver model.

TaylorMade also had fantastic success in the fairway wood category, topping the brand category, and achieving 1st, 2nd and 3rd in the model category for the TaylorMade Burner TP Fairway Wood, TaylorMade Tour Burner Fairway Wood, TaylorMade R9 Fairway Wood respectively.

The utility wood saw similar success for TaylorMade adidas, as they topped the brand category, and the TaylorMade Rescue TP topping the model category.

TaylorMade also performed well in the iron category. Although they missed out as number 1 brand, they achieved 1st and 3rd with the TaylorMade Tour Preferred Irons and TaylorMade RAC TP Forged Irons.

On the golfer front, Sergio Garcia won the HSBC Champions, Martin Kaymer won the Scottish Open shortly after signing for TaylorMade adidas, and Y.E. Yang beat Tiger Woods in the US PGA Championship to become the 1st Asian golfer to win a major.

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